Chris has worked with natural ingredients in healthcare, nutraceuticals, and manufacturing across both start-ups and larger organizations. With Green Bioactives, Chris’ goal is to revolutionize the way businesses source natural plant-derived ingredients by presenting a reliable and sustainable solution through plant cell culture technology. Prior to Green Bioactives, Chris spent 12 years at Cambridge Nutraceuticals, from company formation through to business maturity in marketing and as Head of Business Development, and was heavily involved in the creation of many product formulations. Chris joined Green Bioactives from Piramal Nutrition Solutions, a global vitamin and mineral manufacturer and supplier, where he served as European Head of Business Development, responsible for launching the business into the European market. As Chief Business Officer, with his proven success in domestic and international business growth, Chris will lead Green Bioactives’ efforts to secure new sector-specific commercial partnerships and increase sales as Green Bioactives continues to grow.