John Cumbers talks to Ben Kellogg about telling a compelling synthetic biology story. Ben is the founder of BWK, an award-winning PR consulting firm representing clients like TED, MIT, Modern Meadow and Culture Biosciences. As the PR partner to TED’s Fellowship program, BWK works directly with the 400+ TED Fellows including scientists, technologists, artists and entrepreneurs. Ben graduated from Yale with a degree in English and has a decade of experience advising executives and entrepreneurs on their PR communications strategy.

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