Jeff "Trip"Tripician

Meatable Appoints Seasoned Industry Veteran as CEO to Spearhead U.S. Market Expansion

New leader brings over 25 years of experience in the organic and natural meat sector to Meatable—former President and CEO of Tyson Foods added to the Board of Directors as well
Food & Nutrition
May 28, 2024

In a strategic move aimed at accelerating its mission to advance the global food industry, Meatable, the pioneering food tech company specializing in cultivated meat, has unveiled its latest addition to the executive team. Jeff "Trip" Tripician, a stalwart of the organic and natural meat sector in the United States, is set to assume the role of CEO, effective June 17th.

Tripician's appointment marks a pivotal moment for Meatable, as it gears up to amplify its presence in the lucrative U.S. market. With over 25 years of invaluable experience under his belt, Tripician is poised to lead the company through its next phase of growth and innovation.

“Meatable is a one-of-kind food tech innovator with patented technology that can produce real and delicious meat at unprecedented speed, allowing product to be produced at lower costs than any other player in the industry,” said Mr. Tripician. “With global population growth stressing the world’s ability to meet accelerating demand for sustainable proteins, Meatable is positioned to lead the industry in a paradigm shift that will address key global issues including climate change, water use, soil quality, humane animal care, food security, and, importantly, consumer acceptance - delivering an affordable and remarkable eating experience that could change the world.”

Having previously served as the CEO of Grass Fed Foods and President of Perdue Premium Meat Company, Tripician brings a wealth of expertise to his new role. His illustrious career is punctuated by transformative accomplishments, including orchestrating successful mergers and driving exponential growth in premium meat brands. Notably, Tripician's leadership at Grass Fed Foods saw the company emerge as a trailblazer in regeneratively-focused Grass Fed Beef, cementing its status as a beacon of sustainability in the industry.

Meatable's decision to appoint Tripician comes at a pivotal juncture as the company prepares for its highly-anticipated commercial launch in Singapore later this year. This strategic move underscores Meatable's unwavering commitment to offering cultivated meat solutions not only in the burgeoning Asian market but also on a global scale.

Moreover, in a bid to fortify its strategic foresight and industry acumen, Meatable has also welcomed Dean Banks, a seasoned food and biotechnology luminary, to its Board of Directors. Banks, the former President and CEO of Tyson Foods, brings a formidable track record of leadership in sustainable food innovation. His vast experience across multiple sectors, including agriculture, technology, and life sciences, is poised to enrich Meatable's strategic vision and propel the company towards its ambitious goals.

“Meatable has enormous potential to disrupt the cultivated meat space with its unique approach to product development and commercialization,” said Mr. Banks. “I look forward to leveraging my expertise in food, technology, and biology to work with Jeff and the rest of the Board to help Meatable gear up for its launch in the U.S.”

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